Charles Peters Seite

Website authority is a metric from SEO tool providers. It measures the relative strength of a site’s backlink profile compared to every other site in their index.

Pretty much every major SEO tool has this metric, but its name and the way it’s calculated differs in each one.

At Ahrefs, our website authority metric is …

The biggest question surrounding Domain Authority score is, “What is a good Domain Authority?” Many website owners ask this question in hopes of knowing the ideal number for ranking better in Google search results.

So, what is a good Domain Authority score?

The truth is there is no ideal or specific number you need to achieve to succeed.

Moz’s Domain Authority scale goes from…

1. Panda

Launch date: February 24, 2011

Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing

How it works: Panda assigns a so-called “quality score” to web pages; this score is then used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algo, but in January 2016, it was officially incorporated into the core algorithm. Panda…

As mentioned previously, the Google algorithm partially uses keywords to determine page rankings. The best way to rank for specific keywords is by doing SEO. SEO essentially is a way to tell Google that a website or web page is about a particular topic.

Years ago, it was commonplace for many sites to “keyword stuff” their content. In essence, they assumed that the Google algorithm would think that the more keywords that were written, the more important the page should be.

Once…