What is website authority? (Domain Rating)

[Charles Peter]

Website authority is a metric from SEO tool providers. It measures the relative strength of a site’s backlink profile compared to every other site in their index.

Pretty much every major SEO tool has this metric, but its name and the way it’s calculated differs in each one.

At Ahrefs, our website authority metric is Domain Rating (DR).

Like most other website authority metrics, it runs on a scale from 0–100.

SIDENOTE.

 You can check your domain’s authority by plugging it into our free website authority checker.

Now, it’s essential to understand that the scale for Domain Rating is logarithmic. That means it’s much more challenging to go from DR 69–70 than 9–10.

A good way to visualize this is to think about rankings in a video game.

Maybe you start as a “Scout,” and it might take you a few hours to gain your “Ranger” badge. But jumping to the next level could take months, and only truly dedicated players will ever get to “Epic” status.

The logarithmic scale also means that a DR 20 site is more than twice as ‘authoritative’ as a DR 10 site.

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