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What is a Google algorithm for SEO?
As mentioned previously, the Google algorithm partially uses keywords to determine page rankings. The best way to rank for specific keywords is by doing SEO. SEO essentially is a way to tell Google that a website or web page is about a particular topic.
Years ago, it was commonplace for many sites to “keyword stuff” their content. In essence, they assumed that the Google algorithm would think that the more keywords that were written, the more important the page should be.
Once Google realized this, they altered their algorithm to penalize sites that stuff their pages with keywords, as well as many other “black hat” SEO practices. Because of this, you should avoid any tactic that is done with the aim of outsmarting search engines. Although they may not notice right away, Google will eventually pick up on what you are trying to do, and your rankings will suffer.
What does the future hold for the Google algorithm?
Google rarely gives any indication of the changes in its algorithms unless they are major. Smaller changes are made internally, and are usually not felt except as smaller ripples. It’s vital to stay abreast of Google’s algorithm announcements, but it’s just as important not to overthink the algorithms or try to “game” them.
Instead, it’s imperative to simply acknowledge the power the Google algorithm has, and try to produce the best website possible. Consequently, visitors will be pleased with what they see, which is always a positive ranking signal
If you need help optimizing your site for Google’s algorithm, feel free to contact us! Our dedicated team of SEO experts is more than happy to help you put a strategy in place for ranking well in search engines and attracting more site traffic.
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