EAT, YMYL, & Beneficial Purpose

[Charles Peter]

Short article overview

• What is EAT definition, and what are YMYL sites? What do these acronyms stand for, and what do they mean?
• EAT acronym stands for "Expertise, Authoritativeness, Trustworthiness" and YMYL stands for "Your Money or Your Life".
• Check out our in-depth article on how Google guidelines can help with how you write, structure, and publish content to optimize for EAT & YMYL.

If you have ever wondered how to decipher Google’s ranking algorithm, you are not alone.

Google is mysterious and tight-lipped about how it works and what changes after each update, not to mention what it all means for SEOs and marketers. So, many in the industry resort to detective work to figure it out and save their page rankings from sinking.

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