Make your home or park business successfully online

[Digital Marketing]

Plants grow in a home garden

 

2020 has seen dramatic transformation in how consumers interact with business. From purchasing decisions to purchase behavior, Digital Marketing Company in Bournemouth consider all their choices differently and with new needs to be fulfilled.

 

One of the biggest beneficiaries of this modern way of thinking has become a home and garden sector, with many online giants that posted profits greater than before.

 

In May, sales at DIY stores increased by 42%, when locking inspired people to spend more in their homes. In June, the B & Q and Screwfix parent company reported a sales increase of 25%, announcing that he hoped to defeat his performance in the first half of 2019.

 

Your business can also find this level of success. All you need is a digital marketing agent with knowledge to make it happen.

 

Why now is the best time to invest in your online presence

Never have a very important online world for consumers and business.

 

Where consumers shop

2020 is expected to leave an indelible sign on how consumers interact with business. Since March, many people must get used to using online services, from video conferencing to indexing friends and watching TV.

 

This digital consumption also affects the way we spend it. According to ONS, internet sales as a percentage of total retail sales rose above 30% in the UK for the first time in April 2020.

 

Increased demand for online products, especially in the home and garden sector, is the main reason why major players post this year's sustainable income growth.

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Internet sales as a percentage of total sales chart

Change consumer behavior

Pandemic Coronavirus has not only forced people to shop online more regularly. This year has also persuaded people to pay more attention to where their money went, which is a good news for home businesses and small parks.

 

According to a survey by McKinsey, 44% of British consumers are now more attention to where they spend their money to follow Covid-19. 71% of consumers have also tried retailers or new brands since locking begins.

 

English buyer statistics

How to reach your audience online

There is enough evidence to suggest that spending more on your online presence will now help grow your income either in the short and long term. However, the same as important is that you invest in the right way and through the right channel, depending on your business and ambition.

 

According to the British GS1, one of the largest transportation barcode providers in the world, more than 1,000 home & park companies have joined their services since the beginning of the year. About one fifth of the businesses joined in June, because SMEs in this sector move towards the online model.

 

Because online opportunities increase, as well as competition. To ensure you stand out, a comprehensive digital strategy that utilizes your unique power is needed.

 

Social media marketing

Social media is a tool that is increasingly popular for business. 3.5 billion people use social media, an average of three hours per day. According to, 54% of social browsers use social media for research products.

 

However, how do you change the social media browser into an audience involved and, more importantly, paying customers?

 

To succeed in the world of social media, you need  Digital Marketing Companies Bournemouth to understand your consumer behavior. What media will they do? When are they online, and what channels do they use? After you know this information, you can make a social plan that interests them, helping to move involvement, click website, and product sales.