Benefits of PPC for Your Business

[Digital Marketing]

If you are a business with a platform online, it is likely that you know the Pay Per Click (PPC) ad.

 

With 79% marketers reveal that "PPC is very profitable for their business", according to Hanapin marketing, it is clear that Digital Marketing Agencies Nottingham must be considered.

 

But what benefits are really taken for your business?

 

Brand awareness

PPC is great for introducing your brand to a new audience. A good PPC campaign can see your site hit on the search results page, which means people who are looking for relevant keywords will see your brand, even if they have never heard of you before.

 

Google has reported that search ads can actually increase brand awareness of up to 80%, with consumers more likely to remember your brand and interact in the future.

 

A woman surrounded by a bag, holding a credit card, see a laptop

Get the audience you want

PPC allows you to advertise directly to similar hearings, put your page in front of people who are most likely to be interested in clicking to find more. It makes it easier to find the right demographic for you, plus it can lead to do customer hunt from competitors!

 

PPC can also be like a niche as you want. If you want to promote seasonal sales in a certain period of time or target a group of very specific people, then PPC can be used to adjust ads with the audience you want.

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A measured ROI

PPC clarifies what you get from your money. Every step of the campaign can be tracked, and you will easily compare impressions and clicks with sales and income.

 

When compared to SEO marketing, this is a clear benefit. Organic campaign is less easy to direct results from and more than the game waiting.

 

 

More conversion

New media campaigns report that PPC search results obtain 1.5 times as many conversions from click-click rather than organic search results. Wordstream also reports that 65% of all clicks from users who intend to make purchases are on paid ads.

 

Each of these statistics reveals how PPC ads have power to make more conversions for your business.

 

Laptop screen shows Google Analytics

Direct impact

PPC campaign offers you direct results. You have the potential to rank at the top of the search results page in a matter of hours.

 

While organic marketing can have more long-term payments, PPC allows fast results, which is ideal when you start and promote event-sensitive events and offers. It also allows you to stay at the top of the results without requiring resources for a long-term SEO strategy if this is not an option for you.

 

Graph: PPC 50% visitors are more likely to make purchases than organic visitors

There are no unexpected fees

With PPC, you only need to pay when someone clicks on your link and can set a daily expenditure limit, so you will not end with a massive bill or unexpected cost.

 

Record countries that 50% PPC visitors are more likely to make purchases than organic visitors. So, with people who click on PPC ads are more likely to buy something, sponsor links can often pay for themselves!

 

With 40% of the brands stating that they want to increase their PPC budget, according to Social Media Today, it is clear that PPC is an effective and useful choice for digital marketing.

 

Graph: 75% of people are more likely to visit the store if they find it in search results

Good for local

Did you know that 75% are more likely to visit a shop if they find it in search results?

 

PPC can be very useful for physical stores  Digital Marketing Company Nottingham looking for local customers, because advertising can be targeted at people in your area. Plus, because of the statistics above the state, footsteps in your store are far more likely if you have an online presence that can be quickly found in the search.