How to grow your online retail business in 2020

[Digital Marketing]

2020 has become a challenging year for the retail sector, with disorders caused by locking coronavirus impact on every business. However, this  Digital Marketing Companies Bath does not mean that the opportunity for growth does not exist.

 

In fact, many companies have used this unique situation for their advantage, posting revenue to break records through smart online strategies. As a digital marketing agent, we have seen how retailers can achieve this growth directly.

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Retailing

All reports and statistics suggest the deepening transition of brick-and-mortar retail online. At present, every retailer needs a successful online presence if they want to continue to increase year-on-year.

 

The findings of the office for National Statistics (ONS) show that, since 2006, the percentage of retail sales made online has increased consistently. This transition speed only increased over the past few years, and the Covid-19 outbreak has accelerated it.

 

In April 2020, internet sales were a percentage of total retail sales beyond 30% for the first time. In May, that number reached a third of all sales.

 

Internet sales as a percentage of total sales chart

A recent global survey by McKinsey also highlighted this developing trend. While overall consumer expenditure is expected to remain low for 2020, the majority of sectors expect their online business growth.

 

Create an effective online strategy

Because more opportunities become online, competition tends to increase significantly. Recently, Amazon reported a 38% increase in global sales for Q2 2020, profitable from its position as an online retail leader.

Other big players continue to produce incredible income growth, and get a piece of success requires detailed planning and implementation.

At this time, digital marketing becomes more critical than before for companies.

In the end, it was almost impossible for SMEs to compete directly with Amazon in the retail landscape online. What is needed instead is a wise strategy that plays a role in the unique strength of retailers and online behavior from their target market.

 

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Search Engine Optimization (SEO)

According to a study by BrighteDge, 41% of retail traffic and e-commerce came through organic search, and 36% of income was obtained through these channels. As a result, search engines remain number one way to reach your customers.

 

SEO is about putting your business in front of your audience at the right time and for the right query. By creating high-quality content and optimizing your website, you can make your retail business appear for terms sought by potential customers.

 

Social media marketing

Billions of people are now active in social media, and their use increases every year. According to, 54% of social browsers now use social media for research products, and you want to appear in front and middle!

 

To succeed in the world of social media filled with noise, a comprehensive and consistent strategy is needed. By creating a social media audience involved and responsive, you can start developing more revenue streams for your online business.

 

Pay per click advertising (PPC)

Appearing at the top of search  Digital Marketing Company Bath results through SEO is the most effective long-term solution, but what if you want to use the online trend now? According to Serpwatch, PPC advertising on Google takes two-thirds of all clicks, making it a very effective way to get customers to your site.

 

Unfortunately, PPC ads can be expensive if not managed properly. However, with the support of PPC specialist agents, it is possible to reach ROI around £ 2 for every £ 1 spent!