Content Marketing Trends For Digital Marketing Needs And Benefits

[Asad shaikh]

Some say Content marketing has evolved like a king in the Digital marketing needs, if yes, what are the tremendous adaptation by the brand and it's awareness strategies. The problem is that most businesses don't have patience when it comes to their content marketing strategy. They can't wait 6 months or more to see traffic rolling towards their website. Moreover, instead of taking data-backed decisions to modify their content marketing strategy, most businesses fail to adapt. But, not to worry, with the Content marketing rising with the uniqueness, quality, and relevancy has made the digital marketing needs simpler and the quickest resolution to the Clients. So, when they find it difficult to measure ROI, they abandon content marketing altogether. A better option is to understand your customers. Then, brainstorm how you can effectively meet their needs, taking the effective content marketing strategy examples that are working right now into account.

In the today world of technology have been evolving in the different types of the marketing needs and it has evolved over the years with bringing the changes in the different fields like the digital and content marketing. The content marketers need to evaluate the subjective situations and adapt at a faster rate than ever before. They need to keep refreshed with all the latest trends. You may be wondering what to expect in 2017 and beyond. It's going to be even more challenging than today. To stay ahead of the competition, you'll have to prepare. These trends present opportunities for both B2B and B2C marketing.

The content marketing trends that are ruling the digital marketing needs are

Native Advertising

Native advertising is going to be one of the most prevalent and profitable forms of content in 2017. Traditional Native advertising is even going to find it places beyond the blogs and articles on a website!

Native advertising is already here, but as I can inform about the personal and professional online information consumption, it's going to be a big player in the months and years to come.

Personalization

The content making process is about dealing with the following your own set of rules to create content that is compelling. Content Writing Creating content for content's sake doesn't work anymore. Unless a company knows its target audience in great detail, it's like shooting in the dark trying to connect with them. Content strategy needs to take into account as much information as possible about a target audience and its individual segments. Information like:

Video Content- appealing form to bring back the target audience

Audiences want something that stands out, pulls them in, and connects them-video and interactive content will help your marketing efforts stand above the rest. Social video platforms like Facebook are riding the tide and optimizing their feeds to make it easier than ever for users to consume videos and immerse themselves in the content. Technology has really only scratched the surface of what's possible. Keep in mind, when designing video and interactive experiences, it's imperative to understand their audience and consider the story you're trying to tell to provide more value.

Influencer marketing

Everyone talks about influencer marketing; many companies seem to have some kind of influence strategy, but only a few implement a real strategy that makes sense. Influencer marketing has always been very important but, just like Pulizzi, the head of content marketing institute says, this topic has entered the top 5 in the last 6 months. Remember this: in 2017 take some time to work on a systematic influence marketing strategy and learn how to create it, manage it and measure it thoroughly.

Live action and customer support

The last 2017 marketing trend I would like to discuss before wrapping up is Live Action Customer Support. According to an Econsultancy.com article, 83 percent of online shoppers surveyed said they needed some form of support during their online journey. And then they go on to report that half of online shoppers will either try once or give up immediately when seeking help before an online purchase. The consultancy also had some very helpful graphs that I'd like to share to justify the need for more live customer support in 2017. The first is a graph on why shoppers abandon their carts:

Augmented Reality

Marketers have only scratched the surface when it comes to VR and AR technology. A prime example of this would be Pokemon Go - a mobile app craze that utilizes GPS technology to enable users to "catch 'em all." Sure, it's not as popular as it was during its launch, but it served as an example for other companies who are interested in augmented reality.

With Snapchat's Geofilters and sponsored lens filters, marketers can promote brands using unique photo overlays that are only available in certain locations. KFC, for example, utilizes a lens filter that turns people into Colonel Sanders himself.

For the academic year-2017 will be a year when we are tested on both ends such as advertising and digital being able to execute what we know works today with what we believe will work tomorrow. We will be able to see a lot of trends rising in a different way healing a lot of customers and the best of the way to the influencers.