Global Protein Drink Market: Industry Analysis

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Global Protein Drink Market size was valued at US$ XX Bn. in 2019 and the total revenue is expected to grow at 6.3 % through 2020 to 2026, reaching nearly US$ XX Bn.
Global Protein Drink Market Overview:

Protein drinks are beverages with nutrient contents like Protein, Iron, and Zinc tailored as per the requirement of the consumer. Protein Drink is consumed to fulfill the excessive nutrient requirement of the body that arises due to an increase in age, muscle activities, and medical conditions. Protein Drinks are manufactured by considering nutrient demand, work-life balance, age, and gender. Protein Drinks are consumed by women as an increase in age demands more protein-rich nutrients to maintain a healthy lifestyle.

Protein Drink is consumed on a large scale by athletes for weight management. An increase in preference for a healthy life has resulted in a wide-scale domestic use of Protein Drink. The rise in the number of people getting affected by deadly diseases, increasing demand for protein-rich products, and growth in demand for healthy beverages from the Sports Industry has resulted in the growth in the Global Protein Drink Market.
Global Protein Drink Market Dynamics:

A report by the United Nations state that to live a healthy life people above the age of 18 years should consume on average 0.8 gm. Per Kg. of protein regarding the body weight. The demand for protein is high in children and women as compared to men. The need for a healthy lifestyle has resulted in increased consumption of Protein Drinks regularly by people around the world.

A report by Michelle Arent, Jose Antonio, and others published in the Frontiers Journal states that consumption of Organic Protein Drinks resulted in a 9% increase in the performance of athletes competing in Swimming, cycling, and rowing. Protein Drink is an excellent medium to manage weight and should be consumed by athletes competing in boxing, weightlifting, and wrestling. This has resulted in increased use of Protein Drink by the Sports Industry.

The International Society of Sports Nutrition has issued a statement saying Protein ingestion stimulates Muscle Protein Synthesis and is more impactful when Protein is consumed in liquid form before or after exercise. Protein Drink provides a positive muscle protein balance that is required for building and maintaining muscle mass. This has resulted in a wide-scale consumption of Protein Drinks by people who are following training sessions and going to the gym for muscle building.

An increase in demand for Protein Drink from athletes as well as the general public is the major driving factor for the growth of the Global Protein Drink Market.
Restraints:

The high cost of Protein Drink products is the major restraining factor here.

Lack of information regarding the benefits of Protein Drink is limiting the growth of the Global Protein Drink Market.
Global Protein Drink Market Segment Analysis:

The Global Protein Drink Market is segmented on the basis of

By Source, It is observed that more than 22% of the Protein Drink sold were made by using Whey. An increase in demand for plant and dairy-based Protein made by using Rice, Milk Pea, and Soy has observed a growth of 3.1% in demand. Different products like Egg, Casein, and Hemp are used to extract proteins and make Protein Drinks.

By Packaging, a report by the Global organized packaging industry states that more than 35% of the Protein Drink sold were in Carton form. Regular consumption of Protein Drink has increased the use of Cans and Bottles as a medium. It is observed that Protein Drink in glass and plastic bottles have observed a 2.1% increase in demand in the US and Europe.

By Distribution Channel, Specialty Stores and Supermarkets contribute to more than 45% of the total sales of Protein Drink products. An increase in the inclusion of a wide level of products in Convenience Stores has resulted in a 0.7% increase in the sales of Protein Drink through it. A report by the organized healthcare sector states that a 3% increase has been observed in the sales of Protein Drink through Pharmacies dealing in nutrient-rich beverages. An increase of 6% has been observed by the E-Commerce platforms regarding the purchase of Protein Drink.

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Specialty Stores dealing in nutraceuticals contribute to more than 45% of the total sales of Protein Drink in the Organized Market. It is observed that sales of Protein Drinks through Supermarkets and Convenience Stores in the US and Europe have observed a rise of 7%. Convenience Stores in the US have observed an increase of 3% in demand for Protein Drink.

Pharmacies dealing in nutraceuticals that come under organized market have observed a 4% increase in the number of people purchasing Protein Drink. The presence of a wide range of products and features like doorstep delivery has resulted in a 6.8% increase in the sales of Protein Drink through different online shopping portals.
Global Protein Drink Market Regional Insights

Region-wise, North America is the biggest market for protein drink. It is observed that an increase in consumption of protein-rich products by people on a large scale has resulted in a growth of 4.7% in sales of protein drink. North America is the biggest manufacturer and consumer of protein drink. It is observed that more than 32% of the Protein Drink products are manufactured in North America and this region contributes to more than 36% of the revenue generated by the Global Protein Drink Market.

An increase in the use of protein drinks by people has resulted in a 6.1% increase in consumption of it by people living in Europe. Rising health concerns and promotion by famous sports personalities have resulted in a 4% increase in sales of protein drink in the UK, Germany, and France.

The preference for healthy products and rising trend to follow western cultures has resulted in a 2.5% increase in consumption of protein drinks in the Asia-Pacific region. The rising health awareness and growth in the Sports Industry in this region has resulted in a 1.8% increase in the consumption of protein drinks in South America. The Middle East and Africa's Market is showing a growth rate in the range of 0.7-1.2% and most of this growth is centered in countries like Belgium, Israel, and Egypt.

The objective of the report is to present a comprehensive analysis of the global Protein Drink market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The report also helps in understanding the global Protein Drink market dynamics, structure by analyzing the market segments and Project the global Protein Drink market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Protein Drink market make the report investor’s guide.

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Global Protein Drink Market Scope: Inquire before buying

Global Protein Drink Market, by Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
Global Protein Drink Market Key Players

• CP Kelco
• Orgain, Inc.
• The Kellogg Company
• SlimFast
• PMV Nutrient Products Pvt. Ltd.
• Nutrineo
• Powerful Yogurt
• Glanbia PLC
• The Hut Group
• Scitec Nutrition
• Weider Health & Fitness, Inc.
• Abbott Laboratories
• Atrium Innovations Inc.
• Post Holdings Inc.
• The Simply Good Foods Company

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