What are Backlinks and How Do They Work?

[jsavageelisha]

The SEO sector is changing at such an extreme pace that marketers are developing their strategies and focus every year. Getting links - from both authoritative sites and web directories - is as important to the strategy as it has always been. If you are involved in any way with search engine optimization, you know that backlinks are crucial to the performance of your website.

What are links?
Links occur when one website mentions and links to another website. Links, also known as inbound or inbound links, link to external websites. These links from outside your domains point to pages on your own domain. When links appear (especially high quality links), it's like voting on a web page. The more votes you get from authorized sites, the more positive the impact on your site's rank and visibility.

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