Global People Counting System Market

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Global People Counting System Market revenue was US$ XX Mn in 2019 and is expected to grow at XX% in forecast period of 2027.

Market Overview:
People counter is an electronic device, used in measuring the footfall i.e. many people pass across from a certain passage or an entrance. It is used in numerous applications for footfall analysis and queue management, like retailers, transport hubs, supermarkets, bricks, and motor stores. Several kinds of people counters are available which can be fitted along with the convenience of the budget and needs of the stores, such as WIFI trackers, thermal imaging systems, simple manual clickers, infrared beams, and video counters.

There are many technologies accompanying people counting systems, for example, infrared beams, thermal sensing, video, and others.Axis Communications AB, FLIR Systems, and Infrared integrated systems Ltd are the top players of the global people counting system market. Axis communication AB, a Sweden based company, provider of safer and smart network solutions which improves security in businesses. It developed smart analytics that delivers accurate and reliable people counting, enhances staff & store monitoring, and integrated with the POS system which collects valuable information that enables simultaneous two-way counting of people moving in & out of a passageway.

The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis.

Market Dynamics:
Increase in awareness of retail analytics for understanding customer behavior & inclinations in retail, hospitality, and entertainment sectors are the factors which are drive the global people counting system market. Promptly emerging retail sector and the adoption of digitized technologies are compelling retailers to adopt advanced people counters. The increase in automated systems in many industries influence people counting system to gain popularity in transportation & retail applications. Numerous vendors introducing 2D & 3D video-based counting systems that deliver accurate traffic measurement results because of the deployment of cameras and stereo vision sensors. Also, advancements in people counting solutions, like the availability of 3D people counting provide lucrative opportunities to the people counting system market.

Furthermore, increase in adoption rate of people counting technologies in retail sector and demand for people counting solution in the transportation sector. On the other hand, high cost and deficiency of technical awareness act as a major restraint, which hinder the people counting system market growth.

Market Trends:
Retail Sector to Dominate the Market-
As the retail sector is booming with the advent of advanced technologies, the retail stores are leveraging technological solutions to optimize operations, progress customer satisfaction, and boost profitability, hence driving the need for people counting systems.

People counting devices helps retailers record the number of footfalls, conversion rates, lost sales opportunities. The managers can then compare these numbers and hence determine the pattern in consumer behavior. These features help them devise a new marketing campaign or plan a new product launch effectively.
These devices also support the store managers to improve in-store operations, such as staffing, customer service, and product restocking. Apart from calculating footfall, the store managers are also able to manage the crowd efficiently. These factors are the major factors expected to fuel market growth in the retail sector in the forecast period.

Market Segmentation:
According to the end-users segment, the retail, supermarkets, and shopping malls, end-user is expected to hold the largest market share of the people counting system market in the future. The growth of the market can be due to people's counter skills to help retailers by provided that KPIs that describe their current business scenario. Because of the ratio of traffic to sales, retailers can fairly and accurately compare stores with low sales volume to stores with high sales volume. As well, people counters help progress store operations by giving information about the number of people entering the store, passing by the store, duration of visitors, and the frequency of their visits.

In terms of the type segment, the market for bidirectional people counting systems is expected to grow at the highest CAGR during the forecasted period and because of to the ability of bidirectional people counting system for achieving numerous advantages, like more accuracy in conversion rate, easy installation, lesser human intervention, higher accuracy, direction detection, and more. Bidirectional people counting systems can count visitors through the glass. Besides, by using video-based 3D technology, these people counting systems can offer capabilities, like filtering children from the total count in retail stores, as children don't make any purchases. These systems have applications in retail stores, supermarkets, shopping malls, hotels, restaurants, museums, stadiums, libraries, corporate offices, and more.

Region-wise, In 2018, the Asia Pacific people counting system market accounted for about 25% of the industry share and is emerging at a rapid pace, on account of technological growths taking place in markets, like India, China, and Singapore. These countries are observing a high establishment of the people counting manufacturers to address the demand from transportation, retail, and government sectors. Also, increasing urbanization and construction of smart residential & commercial buildings are creating the demand for these solutions to monitor the number of visitors & increase the security parameters. Highly-populated countries including China and India are focusing on improving transportation facilities and provided that protected transit services to citizens, resulting in high adoption and forcing the industry growth.

Recent Development:
For example, In Apr 2019, Axis Communications launched a reasonable mini dome with full HD and built-in IR for both indoor and outdoor use. AXIS Companion Dome mini LE is the latest member of AXIS Companion, which is a complete end-to-end solution that simplifies professional-level video surveillance.

Jan 2018, RetailNext, Inc launched Aurora v2, a retail analytics sensor with onboard deep learning-based artificial intelligence. These sensors offer the widest field of view and floor coverage and were introduced to reduce the number of hardware devices.

Nov 2018, ShopperTrak RCT Corporation launched the ShopperTrak Market Intelligence solution, which is designed to understand the shopper traffic and footfall and gather insights into traffic trends.
Aug 2018, Eurotech announced the launch of its Automatic Passenger Counter-RS-485 Interface-integrated with highly accurate stereoscopic cameras within a robust and lightweight extruded aluminum enclosure. The passenger counter also meets the environmental specifications of EN51055 T1 up to IP65 protection class.

The objective of the report is to present a comprehensive analysis of the Global People Counting System Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report.

External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.The report also helps in understanding Global People Counting System Market dynamics, structure by analyzing the market segments and project the Global People Counting System Market size. Clear representation of competitive analysis of key players by application, price, financial position, Product portfolio, growth strategies, and regional presence in the Global People Counting System Market make the report investor’s guide.

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Scope of the People Counting System Market

People Counting System Market, By Type

• Unidirectional
• Bidirectional
Global People Counting System Market, By Technology

• Infrared Beam
• Thermal Imaging
• Video-Based
• Others
Global People Counting System Market, By Offering

• Software
• Hardware
Global People Counting System Market, By End-users

• Retail, Supermarkets and Shopping Malls
• Transportation
• Corporate
• Hospitality
• Banking and Financial Institutes
• Healthcare
• Sports and Entertainment
• Others
Global People Counting System Market, By Region

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• South America
Key players operating in the Global People Counting System Market

• Axis Communications
• HELLA Aglaia Mobile Vision GmbH
• Infrared Integrated Solutions (IRISYS)
• RetailNext
• ShopperTrak
• Eurotech
• Axiomatic Technology
• CountWise
• Dilax Intelcom GmbH
• IEE S.A.
• iris-GmbH
• FLIR Integrated Imaging Solutions, Inc.
• V-Count
• XOVIS AG
• Infodev Electronic Designers International Inc.

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