Global Digital OOH Market- Industry Analysis and forecast 2027

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Global Digital OOH Market size was valued US$ XX Mn in 2019 and the total revenue is expected to grow at xx % through 2020 to 2027, reaching US$ XX Mn.

 

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Global Digital OOH Market Overview:

Digital Out-of-Home refers to digital media used for out-of-home. The increased use of commercial display in advertisements, which is a strong promotional channel for all sectors and applications. It includes a digital display, digital billboard or digital signage that remotely alters advertisement material using LED and screen technology. Digital billboards are interactive smart systems that display pictures, videos and graphics of companies across various end-use industries for digital out-of-home advertising. Digital on-site networks combine targeted information content with narrowcast advertisements through digital interfaces or display screens in on-site locations such as retail stores, airports, malls, transit, bus shelters and roadsides, among others. These digital out-of-home advertising platforms are creating growth opportunities for the digital out-of-home market. Therefore, the improved technological revolutions in display technologies are expected to significantly expand in the coming years. With an emphasis in terms of convenience, the technological revolution has raised consumer expectations. The demand customized services such as being able to monitor the air conditioner, sending messages to the concierge for any issue or even ordering room service via the hotel's Industry Vertical from their smartphones. In addition, innovative services establish a competitive advantage for hotels which increases the loyalty and retention of customers. For instance, NEC Corporation offers UNIVERGE 3C, a software-based communications solution that offers hotels with the advanced features in an integrated and economical solution. The popularity of Outdoor platforms will drive the growth of the global Digital OOH market.

Based on Application Digital OOH market is segmented by Outdoor and Indoor. Outdoor segment dominated Digital OOH market with increasing need of the high volume of data to keep on cloud storage and on-demand content via internet server to raise the agility of the organizations and individuals. Based on Product, Others is the leading segment to dominate the market during the forecast period in order to provide the visitors with a mesmerizing experience, numerous building automation systems and mobile device-enabled technologies. Based on Industry Vertical, Automotive is the leading segment to dominate the market during the forecast period due to the rising tourist footfall such as business travelers, tour groups, individual tourists, and small conference groups with the improved on-the-go booking and need for real-time tracking of bookings pushing to the market growth.

The Digital OOH market in North America is anticipated to account for the highest revenue share contribution and projected to maintain its dominance in the target market during the forecast period. The attributing factor is due to the presence of major players such as Cisco, NEC Corporation, Schneider Electric with the advanced technologies. The Asia Pacific region is projected to register the fastest growth rate in the target market due to the government is highly investing onto the digitalization infrastructure in the region.
Global Digital OOH Market Competitive Landscape:

Global Digital OOH Market1

The objective of the report is to present a comprehensive analysis of the Global Digital OOH Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Global Digital OOH Market dynamics, structure by analyzing the market segments and projects the Global Digital OOH Market size. Clear representation of competitive analysis of key players by Application, price, financial position, Raw material portfolio, growth strategies, and regional presence in the Global Digital OOH Market make the report investor’s guide.

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Global Digital OOH Market, By Application

• Outdoor
• Indoor
Global Digital OOH Market, By Product

• Billboards
• Street Furniture
• Transit
• Others
Global Digital OOH Market, By Industry Vertical

• Automotive
• Retail
• IT & Telecommunications
• Media & Entertainment
• Banking, Financial Services and Insurance
• Healthcare
• Transportation
• Education
• Government
• Power & Energy
• Others
Global Digital OOH Market, by Region

• North America
• Europe
• Asia-Pacific
• MEA & Africa
• Latin America
Global Digital OOH Market Key Players

• JCDecaux
• Clear Channel Outdoor
• Focus Media
• Stroer
• Lamar Advertising
• Outfront Media
• Global (Exterion Media)
• oOh!media
• APG SGA
• Publicis Groupe (Metrobus)
• Intersection
• Ocean Outdoor
• Adams Outdoor Advertising
• Capitol Outdoor
• Blue Outdoor
• Primedia Outdoor
• Lightbox OOH Video Network
• Captivate Network
• Burkhart Advertising
• Euromedia Group
• Stott Outdoor Advertising
• AirMedia
• TOM Group
• White Horse Group
• Phoenix Metropolis Media
• Balintimes Hong Kong Media

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