China Smartphone Market- Industry Analysis and forecast 2026

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China Smartphone Market size was valued at US$ XX Mn in 2019 and the total revenue is expected to grow at 9.49% through 2020 to 2026, reaching US$ XX Mn.

 

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China Smartphone Market Overview:

Smartphone sales in China improved slowly with 6 percent QoQ growth in 3rd quarter 2020, according to MMR report Monthly Smartphone Sales Tracking Service. However, the nation’s smartphone market still saw 14 percent year on year decline & it was yet to improve to the pre-pandemic level.

The Coronavirus pandemic has been efficiently contained in mainland China with rare new cases reported locally in 3rd quarter 2020. According to MMR study, China’s economy grew by 4.9 percent in Q3, improving from a contraction of 6.8 percent in Q1 & a mild growth of 3.2 percent in Q2. Nevertheless, the local consumption in China remained weak despite the consecutive perk-up, along with an inferior unemployment rate. The measured jobless rate in China’s city areas in September was up by 0.2 % point, in which the surveyed unemployment rate of college graduates aged between 20 & 24 was up by 4 % points. During the post-Covid-19 pandemic recovery period in 3rd quarter, the total market demand in China continued stagnant despite smartphone OEMs’ efforts to stimulate sales.

Huawei continued to lead the market with 45 percent share in the quarter. Many Huawei 5G smartphones, with the premium P40/P40 Pro 5G series, Mate 30 5G series & the reasonable premium Nova 7 5G series, get positive market feedback to lead China’s top ten best-selling models list. However, attacked by the escalated United States trade ban in mid-September, Huawei has suffered a severe component shortage & its sales have started to decline. The iPhone 11, gripping near 5 percent market share, continued the best-selling smartphone model in China during the quarter. Nevertheless, the total sales volume of Apple fell 7 percent YoY, impacted by the late debut of the iPhone 12 series.

Xiaomi’s share improved to 11 percent in Q3, outperforming the market with 8percent YoY development in sales volume. Driven by the hostile campaigns during the OEM’s decennial celebrations in August, Xiaomi became the only key OEM that achieved positive year-on-year growth in Q3.

Sales of OPPO & Vivo declined year-on-year but saw a rise from the last quarter, driven by the robust momentum of their new flagship series the OPPO Reno 4/4 Pro 5G & vivo X50/X50 Pro/X50 Pro Plus 5G. OPPO’s Reno 4/Reno 4 Pro 5G were the highlight, reaching 90 percent growth during the first quarter of sales compared to the predecessors. For this robust performance, the OPPO Reno 4 5G appeared to become the only 5G model apart from Huawei’s to be listed in China’s top-selling smartphone.

China Smartphone Market1
Huawei leads China smartphone market in 2020:

The smartphone market in mainland China reached 84 Mn units in shipments in Q4 2020. This marked a YoY decline of 4 % last year. The total handset shipments decreased by 11 % YoY, reaching 330 Mn units. One of the causes of the decline of the market was also owing to Huawei’s weaker performance due to United States sanctions that have severely impacted its smartphone operations. In the Q42020 Huawei shipped a total of 18.8 Mn units, marking its market share reduced from 41 % in the Q3 to 22 % in the Q4. Oppo rose to the 2nd spot during this time with overall shipments of 17.2 Mn smartphones, marking a YoY increase of 23 %. Similarly, Vivo also saw a healthy development of 20 % during the same period with 15.7 Mn handset unit shipments.

The report covers Online, Offline with detailed analysis China Smartphone Market industry with the classifications of the market on the Operating System and Distribution Channel. Analysis of past market dynamics from 2016 to 2019 is given in the report, which will help readers to benchmark the past trends with current market scenarios with the key players' contribution in it. The report has profiled twelve key players in the market from different regions. However, the report has considered all market leaders, followers, and new entrants with investors while analyzing the market and estimation the size of the same. The manufacturing environment in each region is different and focus is given on the regional impact on the cost of manufacturing, supply chain, availability of raw materials, labor cost, availability of advanced Plastic Type, trusted vendors are analyzed and the report has come up with recommendations for a future hot spot in five regions. The major country’s policies about manufacturing & Covid 19 impact on demand side are covered in the report.
Scope of the China Smartphone Market: Inquire before Buying

Report Coverage Details

China Smartphone Market2
China Smartphone Market Key Players

• Huawei
• Apple
• OPPO
• Vivo
• Xiaomi
• Realme
• Meizu
• OnePlus
• Lenovo

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