2020 SEO Trends That You Should Know

[Darklab Media]

We are welcoming 2020. The year will be exciting for online marketing and challenging as well. If you are getting SEO services for your website ranking and traffic, it is essential to know the 2020 SEO trends. There are a few changes that SEO can see because Google has made some changes to improve the user's experience. Below are top SEO trends going to follow by Houston search engine optimization services.

Snippets Dominate Websites

It has been observed that websites with rich snippets are getting more clicks than those without the feature. It helps to provide richer information about a product, event, person, and business. It helps to increase click-through, decreases competition, decreases bounce rate and drives high quality. A bunch of benefits is offered through the feature. it is a powerful way to represent a product or a business in search engines.

Secure Your Website

If a user doesn't feel safe visiting a website, he/she will leave it quickly. Thus, it increases the bounce rate and decreases the ranking. Why take the chance. The 2020 SEO trends demand to make your website secure by converting from HTTP to HTTPS. According to Google, the feature prevents intruders from tampering communication between users' browsers and websites. It also improves ranking.

Optimizing website for Voice Search

Today, more than 80% of traffic comes from smart devices and browsers prefer to search using voice search most of the time. Not only smart devices but also home assistants such as Voice Pod, and Alexa support voice search. So, the foremost priority is to optimize the website in the way that it can support voice search. It helps to drive more traffic.

Adding Video

A survey says that 6 out of 10 people like to watch online instead of reading. If your content displays videos along with reading, it will grab more users. It will reduce the bounce rate. So, the time has come to give attention to make videos.

High-Quality Content

Google doesn't like to rank the website with thin content. It gives value to the website that has richer information. Your content should include why, how, when and what questions. It should be informative so that users can get their answers.

Mobile-Friendly Sites

No matter how beautiful your website presentation, it should support flexible resolutions so that it can suit to every screen size. Be it smartphones, tablets, and laptops, the website should support all types of screens.